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Jewelry packaging goes beyond protection—it’s a vital branding tool that enhances customer experience and reinforces luxury. From elegant unboxing to sustainable designs, premium packaging elevates perceived value and sets brands apart. Check out the latest trends to ensure your packaging reflects quality and innovation.

Retail packaging has always been more than just a means to protect and transport products. It’s a canvas for branding, a statement of quality, and a silent ambassador for your brand’s values. As we step into 2024, retail packaging continues to evolve, reflecting changing consumer preferences, sustainability concerns, and advancements in technology. Let’s take a closer look at some of the key trends shaping retail packaging this year, from bags and bows to custom packaging and digital printing.

In 2017, small businesses are focusing more on the customer’s experience as they continue to see the impact that customers have on their business’s success. Customer service is certainly a top priority for small businesses, which is why business owners are looking for more creative ways to connect with their loyal customers, as well as, attract potential customers. For this reason, we’re going to provide you with 3 customer service trends for small businesses:

Shopify reports that packaging has a significant impact on consumers – 52% of online shoppers will buy from a brand that sends their purchase in a premium package. Does your company’s packing help promote your brand? It needs to. 

When a customer walks into a store they are immediately surrounded by the store’s branding. Everything from the products on the shelves to the music playing over the loudspeakers helps to cement the experience in their memory. If they have a favorable experience in the store, they will remember it and return, if not to the exact store, then to the brand. As more people are choosing to shop online, retailers must find ways to make that same memorable experience for their virtual customers.

Some of the best things in life come in small packages and finding the right packaging supplies for your baked goods will enhance sales and showcase how special the products inside really are.

“Cupcakeries” and boutique bakeries are on trend and can be found in just about every established town and city in the country. According to USA Today, there are over 6,000 boutique bakeries in the United States and so you must find creative ways to entice customers into your store. When it comes to attracting customers, you should not only create stunning sweet treats, but ensure you take special care to package them so that they look irresistible. 

The EPA urges small businesses to minimize waste and save money through activities like in-process recycling and packaging design reductions. Small- to mid-sized company owners can do their part to protect the environment by adopting sustainable solutions and eco-friendly packing ideas into their business practices.